Chart-topping singer-songwriter? Check! Fashion icon and all-things-style risk-taker? Check, check! Beauty-biz mogul? Well, Katy Perry is certainly on her way! After a successful nail polish collaboration with OPI and her second fragrance collection launch in the bag, the "Part of Me" singer joins forces with Eylure for — you guessed it! — her own line of falsies.
The 27-year-old pop star — who fell in "love" with Eylure faux lashes while on her California Dreams tour — explains, “When it came to having a range of my own, I wanted everyone to have a great experience with my lashes. As they have such an amazing history and great quality, Eylure was really the best choice for me to work with.”
Featuring a 1940s-style ice cream parlor logo, the brand's four lash varieties include everything from natural sets ("Sweetie Pie") to more standout strips, like "Oh, My" — which Katy calls "the perfect accessory for your eyes!"
Katy Perry Lashes created by Eylure are available at ULTA Beauty Stores and online at ulta.com.
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